Luminous carpet: innovations in LED-lit carpets from Philips / Desso & the underlit Tatami rug. Links are contained within the post.

The Hikari-LED Tatami under-lit rug supplied through RIN Road, Kumamoto, Japan http://www.rinroad.com/collections/welcome-to-our-store/products/hikari-led-tatami-black-led-shade / Philips / Desso Luminous Carpet : advantages –  wayfinding/disadvantages – advertising http://www.luminous-carpets.com/what-it-can-do

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